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Pentanet is a leading provider of fiber-optic, NBN and fixed wireless internet solutions for residential and business customers across Western Australia.

For a brand that prides itself on innovation, technology and experience, its website needed to mirror this positioning. Pentanet were seeking a mesmeric experience that invited audiences to deeply engage with them on both a brand and product level. Pentanet engaged Humaan to strategise and design a new online presence for the business, while development would be done in-house.

Understanding Pentanet's commercial requirements, the structure of the site was designed around both the prospective and existing customers. Product information around pricing, speed and capability was afforded a central role within the site which was amplified with a rich UI design treatment to evoke the brand's technology credentials.

Pentanet continues to push the boundaries of possibility with their capabilities and approach with the website being the foundation of their CX strategy.

  • Digital Strategy
  • UX Design
  • User Journey Mapping