Rychiger AG is a global manufacturer of premium packaging machinery with sector specialisms across food & beverage, healthcare and grocery retail.
Following a global search, the Swiss-based company selected Humaan to transform their digital presence and redefine what was possible within a traditionally conventional sector. Humaan would be responsible for the Strategy, Design and Creative Direction with a local partner undertaking the development.
Innovation was at the core of the strategy for the website with the Humaan UX & design team leveraging both the technical excellence of the Rychiger engineering team and the advanced capabilities of the machinery products. This was underpinned by a clear and logical navigation structure that allowed B2B audiences to engage with the product suite and gain deep insight into the machinery specifications.
The launch of the new website has enabled Rychiger to stay ahead of the competition and forge its position as a leader in mechanical engineering to both customers and prospective employees.
- Digital Strategy
- UI & UX Design
- Information-Driven Design
- User Journey Mapping