Thinking
Musings on design, experience and technology.
Articles
Turning insight into impact
Empathetic design is the practice of crafting products that respect the human experience. While empathy-based work may take longer or cost more, the value proposition and results promote stronger engagement and better outcomes.
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Accessibility means designing for yourself too
Accessibility isn’t just for “other people”, it’s for all of us, including you. Whether it’s a migraine, slow internet, or simply growing older, everyone faces temporary or permanent limitations at some point, making accessible design a gift to your future self.
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How good design shows your brand is credible
Your website is more than just a digital storefront, it’s a reflection of your brand’s values, priorities and trustworthiness. When designed with care, clarity and personality, it quietly reassures users that your business is worth engaging with.
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Writing effective, user-centered content
Good writing isn’t always good web writing. This article breaks down how to write clear, useful, and human-focused website content that actually works, from getting to the point fast to writing for real people, not just search engines.
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The power of good copy (whatever that means)
Not all good copy is created equal. While sharp words can drive clicks and conversions, truly good copy respects the reader, delivering clarity, honesty and value, not just results.
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UX, UI and more: A practical explainer
UX is often confused with related terms like UI, strategy, and responsive design — but each plays a distinct role in shaping digital experiences. This article unpacks the differences, offering a clear breakdown of what these disciplines mean and how they work together.
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How to embrace the new era of eCommerce
Modern consumers expect more than just convenience, they’re looking for seamless digital experiences, meaningful connection, and brands that reflect their values. From mobile-first shopping to ethical business practices, here’s how eCommerce businesses can stay competitive in a rapidly evolving landscape.
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The web isn't what it used to be
The web industry has evolved rapidly, and with it, so have expectations. leaving many new developers overwhelmed by the pressure to know it all. But the real key to thriving isn’t mastering every tool overnight.
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