PeopleKind Group is one of Western Australia's largest for-purpose organisations, supporting a portfolio of specialist services spanning disability support, allied health, housing, justice reintegration and community services.
As the Group grew, now encompassing six distinct organisations under one parent, their existing site no longer reflected that scale. The challenge wasn't just visual: how do you give a diverse family of brands, each with its own identity and audience, a shared front door without flattening what makes them different?
We focused on two things. First, an information architecture that lets each organisation (Cahoots, Melior, Nesti, Nulsen, Outcare and Superyou) retain its own visual identity and voice while sitting inside a clear, navigable parent structure. Second, an immersive timeline tracing PeopleKind's nearly 70-year history back to its 1954 origins as the Mentally Incurable Children's Association, giving the Group's growth a narrative anyone could follow in minutes.
Built from the ground up on Payload CMS, the platform gives PeopleKind's team a flexible, headless foundation to manage content across the parent site and its family of organisations from a single interface, built to scale as the Group continues to grow.
With the site now live, PeopleKind has a digital presence that matches the scale of what they've built.
- Digital Strategy
- UX & UI design
- React & Next.js
- Payload CMS
