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Western Australia has long been known for its sense of adventure with expansive landscapes and over 4000km of land to discover for the intrepid explorer.

Working with the Trails WA team, we designed and developed a completely new platform for the TrailsWA website, one that put user experience and trail discovery at the forefront. With so many options to unlock, users could discover trails for walking, hiking, mountain biking, horseriding and more.

  • Digital Strategy
  • User Experience Design
  • Web Application Development
  • Complex Map Integration
  • Members Area


Good Design Awards 2022
Winner – Digital

The challenge for Trails WA was one of awareness. The majority of people didn’t know that they could access over 800 trails dotted right through the state. From urban walks with easy access from the metro area – to challenging terrain in the Pilbara – Trails WA provided options for all types of trail experiences, safely and sustainably. It was important that the website made trail discovery simple, effortless and fun, encouraging discoverability and promoting the amazing trails available throughout the experience.

An immersive mapping experience

As the foundation of trail exploration, we focused on a map-based experience that would feel intuitive and allow for granular filtering, searching and discovery. Importantly, mobile was a focus, allowing users to save and view trails offline as they are out exploring. Trail pages feature rich information, from user-submitted imagery and reviews to core information such as length, difficulty, time and tips. All trail pages are managed by Trail Admins, and the backend incorporates a highly flexible and intuitive CMS.

A simple experience rich with functionality

With a vision of simplicity, the core user journeys are clear and purposeful, focused on guiding the user to key information and trail exploration in an intuitive interface. With every element thoroughly considered, the platform suits novice users through to power users, ensuring all required functionality was incorporated to aid in usability and navigation.

Empowering users

The platform is supported by a comprehensive User Management system for both Users and Administrators. Users can register an account to favourite trails, collect badges for completing trails, share their experiences with other trail goers and access trails offline.

“TrailsWA's user-friendly website is a beneficial wonder for local and visiting adventurers alike, offering a deeply interactive experience that not only introduces audiences to a multitude of new experiences, but also advocates for their protection. Functionality and freedom is what underlines the website, and its offline capabilities extend its usefulness well beyond the confines of mobile service. The way it involves local businesses as "key destinations" also displays a clear commitment to WA's remote communities. What a great concept and execution.”

Jury Comments Good Design Awards Australia

Promoting WA

The focus of the new TrailsWA website is to encourage visitors to get outdoors and explore WA. The platform promotes discovery, and helps anyone of any skill level or background to find suitable trails for them to explore. “Trail Towns” are promoted as key destinations, which includes local business promotion and encourages supporter donations.