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Spudshed is a leading retailer of fresh produce in Western Australia. In 2020, we developed their brand new loyalty app that saw over 50k downloads in its first week, achieving a 5-star average and top 10 App Store ranking.

  • User Experience Strategy
  • UI & UX Design
  • iOS & Android App
  • API Integration
  • 100k+ Active users
mobile screens showing member sign up, dashboard and member specials

Brand-led design

Spudshed has amassed a loyal following over the years, so we opted for a design strategy led by the company’s existing aesthetic, capitalising on beloved icon Tony Galati to uphold the brand familiarity and appeal.

Essential features for first release

So the initial release would offer immediate benefit to both customers and the retail chain, the Phase 1 “MVP” focused on delivering high quality outcomes through core functionality.

Such features include retail management (LS Central) integration, a store locator with location-based awareness, customer signup and login, membership generation, access to member-only specials, an in-app weekly specials catalogue, and video delivery for direct brand engagement.

Mobile screens showing store selector and store details

On-hand convenience, in store

Each profile’s unique barcode takes pride of place in key sections, easily findable and usable even under rushed and crowded checkout conditions. The app works offline too, ensuring customers can still claim their member benefits in store, independent of mobile reception availability.

“From the outset, Humaan demonstrated a clear understanding of the brief and provided us with a well thought out proposal and project plan that kept everyone accountable and on track. We found their experience and knowledge to be extensive and they were able to add value throughout the journey. This resulted in a final product that delivered a great customer experience and as a result the downloads were well above our expectations. In short they just get it!””

Garth Steinbach
Commercial Manager, Galati Group

A fully integrated backend

Seamless integration with LS Central, a popular retail management system, facilitates reliable data integrity in the members database, accessible across every Spudshed store. This data is used to determine which specials are available to app users state-wide, with push notification capabilities ready for future campaigns.

Mobile devices showing spdushed catalogue specials

In-app product awareness

The weekly specials catalogue provides a handy reference for customers on the go. This publication is sourced automatically from Spudshed’s own website and served from within the app, based on store locality data saved in the member’s profile.

Spudshed UI and UX elements

User Experience is king

Underpinning every element of this product is the commitment to a positive user experience, one that caters to the retailer’s diverse customer base. The app was purposefully crafted to suit the full range of smartphone sizes on the market today, with full UI support for font size scaling and device dark mode.

Two mobile devices showing iTunes Australia App Store rating of Spudshed app

Results speak for themselves

In its first week, the new Spudshed app surpassed its performance target, achieving over 50k downloads, a 5-star ratings average, and a top 10 rank in the iTunes Australia App Store.