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Sodashi is an Australian pioneer in all-natural skincare. Having grown from a one-woman home business to an international enterprise, they needed a website that supported their eCommerce activity while reflecting the sophistication of their brand.

  • Over 100% growth in sales globally
  • Over 280% growth in int'l online sales
  • UX / eCommerce best practice
  • Product recommendation engine


Australian Web Awards 2017
Site of the Year

Sodashi homepage displayed on laptop device

An all-natural shopping experience

The new Sodashi online store adopts a clutter-free philosophy to organising and displaying its products.

Sodashi Product Display
Sodashi Single Product Page

Large feature imagery and clear calls to action hold attention throughout the shopping journey, while Sodashi’s carefully curated content provides skincare tips and details the benefit of each ingredient.

Sodashi Ingredients Image

A visually rich eCommerce experience engages the audience as it drives conversion, all while expressing Sodashi’s ethical approach to skincare and business.

Sodashi Ingredients List
Woman using Sodashi products

“The new Sodashi website has delivered on many levels, in terms of design, usability and on our commercial goals. It represents the Sodashi brand and culture perfectly; it helps customers navigate our extensive range of products easily and facilitates fuss-free purchasing from our global customer base.

We love it, and many customers have told us they do too. Not only have we seen increased online sales; we’re also seeing B2B interest grow from the kind of customers we previously had trouble attracting.”

Donna Wells
General Manager, Sodashi
Exploded grid of call to actions used on the Sodashi website

Simple tools, powerful results

Sodashi customers each have individual skincare needs. To cater for this we developed a product recommendation tool that draws from in-house expertise to find the right product for every skin type.

Built on a future-friendly platform

The site was built on WordPress and WooCommerce, a powerful platform combination that gives the Sodashi team easy to use tools to manage the content, and paves the way for future development as needs evolve.

Full length screenshot of the Sodashi Homepage

Brand, expressed through design

Sodashi’s “beyond skin deep” attitude to beauty became the ethos of our design. Each visual element was handpicked to tell the story of simplicity and elegance on every page.