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Sandy Gray is a Tasmanian micro-distillery obsessed with producing the finest quality whisky and gin. They approached us to build them a new eCommerce website that would reflect the quality of their product, elevate the brand and provide a seamless shopping experience.

  • Shopify eCommerce
  • UI & UX Design
  • Responsive Design
  • Custom Development
  • Conversion Optimisation

A boutique eCommerce experience

We designed a completely bespoke, contemporary eCommerce experience to broaden this micro-distillery’s audience reach, drive deep engagement, and serve as the foundation for the brand’s business growth.

Small batch, big design

The artisan gin-maker’s obsession with quality ingredients and botanicals formed the foundation of our aesthetic. Drawing from an “apothecary” style, with clean lines and orderly structure, this design amplifies the effect of the brand’s prestige, high impact product shots, and lifestyle imagery.

“Having worked with numerous web design agencies over the years I can confidently say Humaan are one of the best in the industry. The entire team were exceptional to work with right from the initial kick-off meeting all the way through to the website going live.

With limited design guidelines to go off the team still managed to create a site that completely captures the essence of the Sandy Gray brand. The site is incredibly user friendly with the team able to customise the Shopify functionality to suit our e-commerce needs and brand design aesthetic. We absolutely couldn't be happier with our new website and the enjoyable experience working with the Humaan team.”

Madeleine Hayes
Marketing Manager, Sandy Gray Whisky

Shopify retail with a unique flavour

The Shopify platform was chosen for its ease of use and reliability,  plus flexible tools that allow us to add extra functionality when the default features don’t cut it. We developed a custom theme with an “alternative cart” to achieve a uniquely branded Sandy Gray shopping experience — fit for purpose and tailored to the client’s own processes around ordering and delivery.

The purest customer journey

Distilled to its essentials, the site’s intuitive navigation, straightforward information architecture, and clear calls to action offer the purest possible customer experience.

Conversion-focused workflows mean fast shopping for returning customers, always with the option for first-time visitors to learn more about the product and brand.

“The site your team delivered for us is really amazing. Couldn't be happier with it! Everything works extremely well. The interface is very clean and intuitive and we had quite a few orders coming through in the first week of launch. We scored a contract with a large bottleshop chain here in Tasmania yesterday and I'm absolutely certain that the website influenced their decision.”

Bob Connor
Director and Distiller, Sandy Gray Whisky