The Rottnest Island Authority approached us to help create an entirely new digital presence for one of Western Australia’s most iconic destinations.
- Fully responsive & optimised
- Destination, authority & education sites
- Integrated content management
- Online booking integration
- Plan your stay wizard
A new beginning
The Rottnest Island website attracts a diverse audience that hails from far and wide. Recognising the limitations of “one size fits all”, we proposed a new strategy: a pair of websites, each catering to a specific audience’s needs.
Both sites would offer each audience segment a wealth of engaging content and tools relevant to their needs.
An island destination
The destination website promotes Rottnest Island attractions to holiday makers, maintaining a colourful and fun web experience across all devices, with easy access to information and a bounty of booking options.
It features a clear navigation, directing visitors to all the island has to offer, with all pages accessible and optimised across every device.
The Plan Your Stay feature provides an interactive trip planner and a unique way for holidaymakers to envision their stay on the island.
To promote the positivity and diversity of visitors’ experiences, we custom-built a social media aggregation module that drew testimonials from Facebook, Twitter, Instagram and TripAdvisor.
“We have worked closely with Humaan to design and develop three websites over the past three years. I have been extremely impressed with their level of service and high quality work which we had to execute over relatively short project timelines. I would highly recommend Humaan and look forward to working with them again on future projects.”
Natasha Marti
Digital Marketing Coordinator, Rottnest Island Authority
An official handbook
The supporting Rottnest Authority site provides news, reports, application forms, governance information and related services to an audience looking for official corporate and public interest content.
An adventure with friends
Colourful and highly visual, Rottnest Island’s digital presence is an invitation to one and all to engage with the destination and brand. The final product was created in collaboration with development agency Phobos Consulting.
