The National Breast Cancer Foundation is a national body with a mission to fund research that will ultimately stop breast cancer related deaths. With an outdated and underperforming website, they approached Humaan to rethink their online strategy and set the stage for the future.
- Digital Strategy
- UI & UX Design
- Responsive Design
- Modular Content
- Intuitive Content Management
- Conversion Optimisation
Recognition
2020 Australian Web Awards Winner – Not-for-profit
McFarlane Prize
A clear objective
Despite great brand awareness, the Foundation saw a decline in online donations, and this formed the basis of a redesign strategy: to increase donation revenue and audience engagement through focused communication and an outstanding user experience.
The human element
We created a sophisticated, high-impact design that was aligned to the colourful new brand identity to tell an optimistic human story that fosters a strong emotional connection with its audience.
The donation experience
Easily accessible across the website, the attention-grabbing donation module seamlessly redirects visitors to the Foundation’s pre-existing donations platform.
Purpose-driven content
Website donors can stay up to date with how their contributions are making a difference through a dedicated content section that features news, projects, achievements and research.
Raise funds and have fun
We designed the fundraising part of the site around audience self-segmentation to demystify the fundraising process and make good use of the existing content.
The process is as simple as 1-2-3 for those looking to help raise funds.
Looking to the future
The fully integrated and customised CMS was chosen for its ease of use, flexibility, and immediate access for search engines. This gives the Foundation’s internal teams full control over their content, optimal provisions for audience reach, and plenty of room for the site to evolve.
“We couldn’t have worked with a better team to develop our new website. Jess and her team are efficient, creative and really care about your project. They put time and effort in with communication as well as making sure every fine detail is thought about. We are more than happy with the finished product and have seen improvements in conversion rate, bounce rate and time on page almost instantly. We would recommend Humaan to anyone!”
Hannah Martin
Digital Marketing Manager
The mission was simple
Responsive, accessible and filled with prominent yet unobtrusive calls to action, this site targets specific business outcomes in a colourful, positive fashion.
