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We designed and built a multi-faceted website solution to help execute a fresh direction for the Fremantle Arts Centre. The aim was to deliver nothing less than a world-class arts experience for their audience.

  • User Experience Design
  • Responsive Design
  • Modular Content System
  • eCommerce
  • Member Management


Australian Web Awards 2017 Winner, Not for Profit

Fremantle Arts Centre website displayed on tablet device

Seamless exploration of a cultural space

The sophisticated yet simple design emphasises a bold brand palette, vivid imagery and structured content design. Supporting this, a well considered information architecture enables the audience to explore everything the Centre has to offer.

Fremantle Arts Centre screenshots showcasing use of brand colours

Every aspect of the new website encourages deep engagement. From the user-friendly search and filter functions to the purposefully designed landing pages for each section, the audience is motivated to explore further.

Easy course enrolment

Fremantle Arts Centre course content is uncomplicated and easy to find thanks to an uncomplicated UX and approach to accessibility. Users can easily enrol and pay online in a simple transaction, returning any time to review their account in a custom-built private account area.

Event card featured on the Fremantle Arts Centre Website

Convenient eCommerce for arts organisations

Empowering users with self-management tools facilitates swift transactions for repeat enrolments and visits. Similarly, the ability to purchase memberships online lowers the barrier to entry and encourages convenient member renewals.

“The prospect of creating a new website can be daunting but Humaan really took the time to understand my vision for how the site would look and function. After a few briefing meetings, they presented a design which perfectly reflected and communicated the Fremantle Arts Centre brand while ensuring a clear, simple user experience. I love the new site! It was and continues to be a pleasure to work with the Humaan team and I would not hesitate to recommend them.”

Andrea Woods
Marketing & Communications Manager

Customised enrolment and payment facilities

We designed a separate workflow in the CMS for offline enrolments to help streamline the process and increase productivity. This allows Fremantle Arts Centre staff to easily create new profiles in the database and accept payments.

Purpose built for administrative support

Custom functionality allows staff to generate monthly financial and enrolment reports without the need to enlist complex third-party services. Other custom management tools allow staff to see at a glance student contact details and individual needs, which courses meet the minimum criteria to proceed, and allow for easy refunds in the event of a cancellation.

ipad device showing fremantle arts centre shop homepage

The Found Shop

Found at Fremantle Arts Centre is a purpose-built webstore showcasing the exquisite goods and artwork sourced from WA’s best makers. With its smooth eCommerce experience, it offers Western Australia’s largest range of quality and handmade products — all available for purchase online.

shop categories

An optimal experience across every device

Large feature imagery and clear calls to action hold attention throughout the shopping journey, with the catalogue and each item listing crafted to offer the optimal experience across every user device.

ipad and mobile devices showing shop items and individual item page
fremantle art centre makers

Maker profiles

Individual maker profiles highlight the creatives behind the catalogue, highlighting the human stories connected to every lovingly handmade creation.

ipad and iphone devices showing makers profiles
Full length screenshot of the Fremantle Arts Centre Homepage

Streamlined sophistication

These customisations transform Fremantle Arts Centre’s web presence into a streamlined and highly sophisticated digital platform.