The Curtain and Blind Company is a Perth-based window furnishings company with a business model centred on Commerce sales for made-to-measure and ready-made products. After previously stalled effort to overhaul their web presence, they approached Humaan to bring their vision of a premium eCommerce experience to life.
- Digital Strategy
- User Experience Design
- Responsive Design
- Best Practice eCommerce
- Bespoke Product Customisation
Recognition
2020 Australian Web Awards Winner – eCommerce
World-class strategy for a purpose-driven brand
Establishing a strong digital brand starts with a best-in-class user experience. The bold style and engaging presence is optimised across all screen sizes and devices, offering made-to-measure engagement and conversion.
Straightforward shopping
Clear navigation makes it easy for customers to find what they’re looking for. But if they’re unsure, the site offers illustrative imagery and curated content to help demystify niche concepts and terminology.
Product catalogue with a showroom aesthetic
Clean, contemporary product shots showcase the range in inspiring in-home settings, lending a sophisticated showroom aesthetic to an intuitive browsing experience.
Customise, preview, purchase.
Employing the very best of eCommerce design practice, the catalogue’s easy-to-use product customisation & preview features reveal the possibilities while keeping customers on track for order completion.
Inspiring and facilitating
The site’s curated lifestyle photography illuminates the human elements of this pureplay brand. The informative content and conversational, down-to-earth social media presence further support the promise of home elegance through a premium customer experience.
Best practice, from start to finish
Best practice happens behind the scenes too. A flexible future-friendly CMS, robust responsive design, and WCAG Level AA accessibility compliance, results in an online platform that withstands the test of time.
“We worked with Humaan to develop an end-to-end e-commerce platform, from design phase through to launch. After many failed attempts with other developers we finally felt at ease Humaan who impressed us with their excellent and functional designs, ability to solve problems and implement best practice solutions. We continue to work with them for site optimisation and highly recommend them as a design and development partner.”
Elliott Woolf
Director, Curtain & Blind Co
Innovation & quality experiences
The new Curtain and Blind Co website embodies and augments the brand purpose, and is set to deliver a long-term competitive edge in a national market.
