The Cancer Council WA (CCWA) is a community-funded, not-for-profit organisation that focuses on advocacy, prevention, research and support as part of a vision to achieve a cancer free future for the WA community.
- Digital Strategy
- User Experience Design
- Content Mapping & IA
- Intuitive Content Management
A new presence with the user at the forefront
With a well-known and established brand, CCWA supports many audiences from health professionals to cancer patients and support givers. Their existing website was outdated and had become a repository for miscellaneous content that wasn’t serving any particular purpose.
A new website would provide clarity for users, with clear user journeys and ease of access to key information, as well as clearly articulating the services provided and the mission of the organisation.
Clarity of content
Our first step was to evaluate the entire website architecture across core audience groups, outlining an improved IA that would enhance the experience for users while ensuring not to compromise SEO performance and business requirements.
With these groups in mind, we reimagined core user journeys across the primary pillars of the organisation (Support, Prevention, Research, Advocacy) while also reducing the number of levels of navigation to find information. The outcome is a clear navigational structure that aids usability across the overall information architecture and promotes content discovery.
A fresh approach
Utilising the iconic Cancer Council brand, we set out to connect with the audience through a contemporary look and feel that would incorporate imagery, colour and space in a way that was both engaging and clear. The design stays true to the brand while offering an evolution that is bright, bold and inclusive.
Administration efficiency and flexibility
Ensuring the management of content is simple, efficient and flexible was critical, given the depth of content and the ongoing publication. We designed several key content templates that would allow for flexibility in content types while ensuring users could clearly find what they were looking for, all supported by a CMS that’s easy for the client to maintain, update and upload new information.