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Auspire is the fresh new brand for the Australia Day Council of Western Australia. Auspire’s refocused mission is to inspire belonging and social inclusion while promoting a diverse understanding of what it means to be Australian. We worked closely with the Auspire team to bring the brand to life digitally.

  • UI & UX
  • Responsive Design
  • Custom News & Events
  • eCommerce


2019 Webby Awards Honoree
2019 Australian Web Awards Finalist

The Auspire homepage displayed on a tablet device

Inspiring and engaging WA communities

Departing from their previous one-day-a-year offering, Auspire sought to engage the community with content that was as enduring as it was diverse.

A group of school kids

A fresh strategy for a wide audience

Armed with Auspire’s reimagined brand and refocused objectives, we assessed how the organisation could better service their target audience through digital. No longer just a hub for Australia Day content, Auspire was now a resource for local councils, schools, community groups and the wider public.

Auspire web pages displayed on mobile devices, showcasing the mobile menu
Event, news and program cards used on Auspire website

Auspire aimed to be the go-to destination for all online information on civic events, awards, initiatives, programs and workshops. The ideal website would also be a one-stop shop for their ambassador network and users seeking citizenship information.

A revitalised web presence (for all)

Making good on Auspire’s promise of inclusion is an accessibility-first creative strategy and a UX-first approach to design. We laid a strong foundation for this site by harnessing a wealth of content with a logical IA. Within this, clear calls to action encourage user exploration and information discovery.

Auspire Events page displayed on mobile and tablet devices

Easy event promotion

The custom-built events calendar, with snappy search and filter, promotes Auspire’s diverse range of events in an accessible, easily linkable fashion. Engagement and conversion features include intuitive tools for sharing on social media, early registration of interest, and ticket purchasing.

Auspire Product pages displayed on mobile and tablet devices

Integrated eCommerce with member benefits

The webshop handles all product display, member discounts, shopping cart management and checkout processing in a fully integrated workflow. We wanted to make it easy for people to purchase directly through the site, encouraging conversions by reducing user friction and offering a streamlined customer experience.

Full length screenshot of the Auspire homepage

Future-friendly content management

We set up the site on WordPress and WooCommerce, a proven platform combination that enables Auspire’s in-house staff to manage the content and eCommerce store. With such robust and flexible infrastructure, the organisation’s digital presence can continue to evolve alongside their corporate strategy.